Friday, February 22, 2013

There seems to be an awful lack of shunning in these parts.

                      So, why is Helvetica not shunned from overuse? Practically any other font, if used enough, becomes dated, "retro" if you will, and is no longer considered acceptable. The reason Helvetica has made it this long is due to its neutrality. There are no serifs, no significant details, no connotations, nothing, that make it stand out. It i, in essence, the letters at their core. We see many fonts that are heavily rooted in Helvetica, because the letters are an ideal base for thousands of fonts. The font itself can be stretched, made bold, Italicized, and the like, but simply remains the very base of lettering. Fascinating, is it not?

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