Just watched the film "Helvetica" on recommendation from my Professor. While it may not have been the most engaging of movies, it was by and large very useful, possibly the most useful thing I have done all week. In fact, I can probably squeeze out 3 blog posts from the content. So, first of all: What is Helvetica?
For those of you unfamiliar with Helvetica, it is by far the most commonly used font of all time. IN FACT- HEY! Here it is! Told you it was familiar. We see this font everywhere, it is nigh impossible to go a day without interacting with this font in some way. But we don't get sick of it, now do we? Isn't that fascinating? I mean, something we see on a daily basis, time and time again has got to get boring after a little bit. And yet, when we see it inevitably once more, there is no recoil in shock, no revulsion. Just acceptance. And that very feature is what makes it so useful, and to be considered by some the ultimate font. NEXT POST: Why is it, in fact, so common/useful/non-revolting. See you in the next post!
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