Helvetica has been stated (By me, actually) to be one of the most versatile fonts ever, due to the neutrality But here we see it taken a step further, and it develops onto itself in a neat design, with the Swiss flag represented. Makes sense, considering the origins of the font, but I also feel that they are hinting at Swiss design here and there. The color scheme supports it, as well as the linear setup. As far as the font goes, Helvetica is a neat "Sculpting" font. Once again, due to the absolute bland form that makes it up. However, it allows it to be the easiest to manipulate.
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